Tuesday, 27 January 2009

Target Audience

Working title of magazine.
Vibrations. Vibes.?

Target audience - demographic
Aimed at both a male and female audience of adolecence to young adults who're active socially etc. Income shouldnt' be that musch as for exapmle i.e. students don't come under a class as theyt don't earn a steady income therefore my magazine cannot be too expensive. It should also appeal to all races as bands and artists included are inter-racial.

Target Audience - psychographic
As this is aimed at a younger audience their styles are influenced heavily by music and fashion which go hand in hand. In my magazine I hope to appeal to the 'Nu-rave' and 'Indie' subcultures such as 'Ravers' etc. People who enjoy going to gigs and concerts as well as skating and plying instruments such as drums and guitar and get the majority of clothes from branded shops such as 'Topshop' and online to bring an 'original' look.

Content
My article will contain majorly of the topic of my upcoming band/artist reviewing a recent performace and their music, as well as an advertisement for a television programme and one for a gig list around the country or for a clothing brand?

Style
My theme for my magazine is bold and vibrant.

USP or position in the market
Niche to advertise an increasing popularity range of new, upcoming music and to promote clothing, new shows and gigs.

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