Institutions

As my magazine is a new one I think it would be beneficial to go with a publisher such as ‘Dennis’, as it’s the UK’s second largest consumer publisher (22% of the market) it would boost the public awareness of my magazine and could help it become more successful and well known. However, because it is a newly found name it might not do so well because it is not well heard of and if it was to become successful in its sales the publishers could want to edit what goes into my magazine and take a larger profit. I think to start off with it would be wise to try a smaller publisher as I’d then have more independence to have hat I want in there or have total independence if choosing to become a self-publisher. It could develop and become more popular and money would be saved as it would be cheaper then going with a bigger name.