Target Audience

The target audience for my magazine ‘Vibes’ is fairly broad, aimed demographically at both males and females as what it displayed in the gigs and advertising the clothes etc. is of both genders. It’s for mainly youths, from 14 years to young adults. The psychographics of my chosen audience is fairly specific in their consumption habits, although there is a broad range of music. In my survey I found a high amount of them chose shops such as Topshop and branded skate wear such as ‘Girl’ and they shopped online for retro and vintage style things. In today’s society many youths belong to, or are stereotyped into different groups. My magazine is aimed at a young target audience of teens and early twenties of both male and females, because of the genres of music in the magazine I think that it would appeal to youths living in urban areas due to some of the article being dedicated to gigs, promoting the audience to see the bands, although I would say my main target audience is students I would categorize them and their families mainly as working class and living more southern, my idea was to appeal to the individuals and aspirers.